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Career Strategies for Emerging Artists

Maximize your potential with deliberate, progressive, and targeted marketing tactics.

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Career Strategies for Emerging Artists

This course, taught by music business professional and adjunct faculty member at the College of St. Rose - Laura Hartmann, is a comprehensive guide to the somewhat complicated and daunting business of a performing musician. Many different roles must be filled and function together in concert to sustain a viable performing career; this course will endow you with the understanding necessary to fill these roles either personally or by hiring team members. Analogous is the synergy among career elements (touring, recording, advertising, etc) required to optimize your career strategy. All of this is explained clearly in this course. The daunting will become doable. Make the most of your music.

The course is structured in 20 easy to digest segments totaling over 105 minutes of video materials including downloadable PDF lesson notes and sample documents.

Who is it for ? : Aspiring performing artists and/or music business professionals who are looking for a guide to begin their careers or who want to gain the expertise to optimize existing career strategy. Whether you are a part or full-time musician, these strategies can help you to maximize your potential.

Prerequisites : None

While you are taking the course, if you have any questions feel free to contact us at [email protected]

Topics Covered:

  • Key cooperators
  • Promotional Materials
  • Contracts
  • Tour booking techniques
  • Budgeting/funding
  • Freelance guidelines
  • Record release strategy
  • Social Media

Course Materials:

  • Video Segments
  • Lesson Notes
  • Sample Legal Documents


Your Instructor


Laura Hartmann
Laura Hartmann

Laura Hartmann has more than 20 years experience in the music business as an artist manager, producer, concert promoter and music lover.

Education has always been a big part of Laura’s work. From setting up residencies in schools around the globe with clients, to becoming an adjunct faculty member at the College of St. Rose (Albany, NY). She has been a guest artist at schools including the University of Hartford, Hartt School of Music; Center for Entrepreneurship at the Manhattan School of Music; University of MD, College Park; University of the Arts (Philadelphia); Virginia Commonwealth University (Richmond, VA); Albany High School (NY); Jazz Standard Youth Jazz Orchestra among others.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!